What Are Data And Marketing Science?

Data science is a multidisciplinary blend of data inference, algorithm development, and technology to solve analytically complex problems. Data scientists often come from many different educational and work experience backgrounds, but most of them have a solid grasp on those four areas:

  • Business
  • Statistic & Probabilities & Machine Learning
  • Computer Science
  • Communication

Marketing science is the understanding of customer needs, and the development of approaches by which they might be fulfilled – predominantly through data science methods, rather than through tools and techniques common with research in the arts or in humanities. However, an understanding of the arts and humanities field might help to guide the understanding of the data.

How Can You Leverage Data And Marketing Science?

The rolling tide of digital innovation, including AI, IoT, and other emerging technologies, promises to radically reinvent longstanding strategic and operational assumptions for many enterprises. Together, these new tools will animate the creation of a new entity — the insights-driven enterprise.

Companies that will cohesively and adequately leverage those tools and techniques will gain a drastic competitive advantage. This implies that there is a lot to be gained and lost from the big data revolution as the pecking order within most of the industries in the next ten years will be completely thrown on its head.

How Can Modaffinity Help?

Whether you need help with a model or establishing a longterm big data strategy, Modaffinity can help you. From AI to simple logistic regressions to product/project management to strategy, we have the expertise and know-how to help you succeed.


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