What is eCommerce?

eCommerce refers to any form of business transactions conducted online. The most popular example of eCommerce is online shopping, which is defined as buying and selling of goods via the internet on any device. However, eCommerce can also entail other types of activities, such as online auctions, payment gateways, online ticketing, and internet banking.

eCommerce is typically classified into three different types based on the type of participants involved in the transaction: business to business (B2B), business to consumer (B2C) and consumer to consumer (C2C).

eCommerce is the fastest growing retail market projected to hit $4.058 trillion in sales in 2020. Mobile commerce, or mCommerce, is a rapidly growing new avenue of eCommerce that’s mostly driven by the expanding market and influence of smartphones and millennials’ comfort with shopping online. In 2016, the mCommerce sector enjoyed a 39.1% increase in sales compared to the previous year.

E-commerce Strategic Services

Our strategic solutions are roadmaps to your company’s goals and end vision. We believe in crafting a new way of doing “e-commerce on your terms” by transforming your website and support tools into a high performance, scalable environment. Our e-commerce strategies always include delivering business critical activities in a multi-channel environment.

How Can Modaffinity Help?

Understanding your business needs, cultivating an online presence and anticipating industry trends are all factors at the heart of our service approach. Modaffinity has a collaborative philosophy that aims to deliver high-quality solutions and ensures that your business will gain the highest value from our services. Through a combination of strategic, creative and technical services, we provide unique commerce solutions to answer your business challenges in today’s digital economy.

We know how important it is to achieve a two-way dialogue with your customers, in an age where consumers increasingly expect this relationship with companies. Using our strategic solutions, Modaffinity can simplify your goals, develop actionable plans and optimize the customer relationship lifecycle. We help encourage trial and transform first time customers into loyal brand ambassadors.

So what is the best e-commerce strategy? To determine this, we must ask: What is the best e-commerce strategy FOR YOUR BUSINESS? Modaffinity works directly in partnership with our clients to initiate, build and execute the optimal e-commerce strategy, customized to your industry and market focus, enabling successful transactions and positioning for future growth.


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