What is Email Marketing?

the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.

How are You Reaching Your Customers and Prospects via Email?

Most people spend a large portion of our days checking, reading and writing emails. We also spend a good portion of that time deleting and ignoring many email messages we get. If a message is not correctly targeted to us or does not properly communicate what we may be interested in, then we do not hesitate to delete and move on to the next. The ability to quickly ignore or delete uninteresting email can make it difficult for businesses to reach their customers and prospects and encourage them to act. To combat this problem, your business needs to follow our steps for effective email marketing.

How Can Modaffinity Help?

Modaffinity uses artificial intelligence and data science to craft a relevant and personalized email campaign that is adapted to the audience and individual.

An effective email marketing campaign can be extremely successful for businesses. Email messages that are highly targeted, intentionally timed, and delivered according to an adequately segmented group of prospects can, in fact, produce a higher return on investment than any other form of marketing.

Producing a campaign of this sort can be challenging as lots of testing, time and refinement are needed. Fortunately for you, Modaffinity has worked on many email marketing campaigns and can work quickly to get your campaign running effectively. No matter the size of your prospect list, we can help you implement an email marketing strategy that will deliver results.

Contact us now to ask how we can help you generate more business with an effective email marketing


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