What is Online Advertising?

Online advertising is one of the quickest ways to drive traffic to your website with a professionally managed paid search campaign. One of the most significant challenges for any new website is getting enough traffic initially post-launch to generate leads. There are several different ways to build traffic, but many of them can take a significant amount of time to deliver results and create enough opportunities to generate leads. The one exception to this challenge is online advertising.

Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content and an advertiser, who provides the advertisements to be displayed on the publisher’s content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics and advertising affiliates who do independent promotional work for the advertiser.

How Can You Quickly Drive Traffic?

Paid search marketing, also known as pay per click (PPC) or search engine advertising, is by far the fastest way to drive relevant, quality traffic to your website. Utilizing ad platforms like Google AdWords, Microsoft adCenter, and social media tools like Facebook Ads or Twitter Ads will enable you to strategically direct a high volume of interested consumers to your website.

How Can Modaffinity Help?

One of the quickest ways to generate traffic is with pay per click marketing. However, it can be easy to exhaust an entire marketing budget without generating significant results. Anyone can start a search engine advertising campaign, but it takes proper experience, management, and optimization to extend your marketing budget and produce positive returns.

Modaffinity has experience managing pay per click marketing campaigns for clients across many different industries. We can adequately manage and optimize effective paid search marketing campaigns. Don’t repeat others’ mistakes by trying to run a PPC campaign without guidance. You can and will see excellent results from a pay per click campaign, but only if it is managed correctly. Modaffinity can help.

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