What is SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

To understand what SEO really means, let’s break that sentence down and look at the parts:

  • Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in products that you offer.
  • Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  • Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

Why is SEO Important?

With such a high volume of transactions beginning with an online search it is crucial for your business to be highly visible on search engines. Imagine a potential customer who goes to Google or Bing, enters a key phrase that is relevant to your business, and sees only your competition. If this is the case, you are certainly leaving revenue opportunities on the table.

How Easy is Your Website to Find in the Search Engines?

Think of 3 sets of 3 words that describe your business, service, or products. Now, open a new anonymous tab, go to Google.com, and do a search for those words. Unless you see yourself in the top 1-3 organic positions (not paid search), then your website needs attention. More specifically, your website needs search engine optimization.

How Can Modaffinity Help?

Achieving top organic placement in the search results should be an important goal for your website. By proving your website as a top, relevant resource for the distinct words and phrases that define your business, you will gradually see your website climb the rankings. The combination of great content, valuable back links from other websites and proper web design and development will enable your business to compete for the top organic spots.

In the end, how quickly and naturally you realize top organic placement all comes down to how much time, experience and money you have to dedicate to proper SEO strategies. If you’re like most business owners, then you intend to focus on what you know best – your business – and not on search engine optimization for your website. Leave the strategy, implementation, testing and optimization up to SEO professionals….like us. In the long run, you will save time and money. Best of all, you will get results.


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