What is Social Media Marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast, is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Social media can help you find new leads, retain current clients and grow your business’ online presence. The web is becoming even more social as allow people to share just about everything they experience. As a result, word of mouth has taken on a whole new meaning. Consumers are now able to find information and share their feedback about every product or service that a business provides. If your social media presence is meager or underperforming, then your business could fall behind very quickly.

How Strong is Your Social Media Presence?

There are hundreds of millions of active users around the world constantly engaged in social media – many of whom are potential customers of yours. You should be reaching out and engaging your customers and prospects routinely through these highly active social media networks. If you are not connecting with your customers along these channels, you can almost be certain that you will lose business to your competitors.

How Can Modaffinity Help You?

Modaffinity has spent time researching and developing tools and best practices for effective social media marketing. We can teach you how to use social media properly while saving time and alleviating privacy concerns. Take advantage of our social media expertise and find out how we can initiate your social marketing efforts and align with your business’ online strategy.


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